What is Digital Marketing

Digital marketing is the promotion of products or services using digital channels like websites, social media, search engines, email, and mobile apps. It encompasses various strategies such as content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing to reach and engage with target audiences online. Digital marketing allows businesses to analyze consumer behavior, tailor campaigns to specific demographics, and measure the effectiveness of their efforts in real-time. It offers a cost-effective way to build brand awareness, drive website traffic, generate leads, and convert them into customers, leveraging the power of the internet to achieve marketing goals.